It’s the most wonderful time of year, and what better time to get frosted and share a little sparkle and joy with the special people in our lives, while also celebrating and supporting a locally owned business?
With a history of celebrating local female artists and entrepreneurs, look no further than iconic Hotel Figueroa which is partnering up with SIMONE The Label—a locally owned, socially conscious jewelry brand helmed by the insanely talented entrepreneur, designer, and art enthusiast, Sydney Simone for an exclusive limited-time holiday jewelry pop-up, available every Thursday – Saturday in the hotel lobby area.
Starting Thursday, December 2 from 4 p.m. – 11 p.m., Angelenos can stop by the one-stop holiday shop to pick-up a piece of custom STL jewelry, for yourself or a friend, while experiencing the holiday magic inside Hotel Figueroa, replete with a magnificently decorated Christmas tree, roaring lobby fireplace, and festive lobby cocktails from Bar Magnolia to pair.
Dates: December 2 – 18, 2021
Thursday: 4pm –11pm
Friday’: 4pm – 11pm
Saturday: 12pm – 11pm
Sydney Simone is an entrepreneur, designer, and art enthusiast with a passion for bringing others together. After working for years in event production and helping brands build their social media presence, she quickly realized she wanted to build a brand of her own. In 2020, Sydney saw the global pandemic as a chance to start her business, stepping back from her former life and taking a risk to explore her passion. And so, Simone The Label (STL) was born. STL is a purpose driven, socially conscious, fine and fashion jewelry brand with a focus on creative content by minority/BIPOC makers in fashion.
“Hotel Figueroa’s rich history and emphasis on women’s empowerment made this partnership so exciting as a female entrepreneur! My brand purpose of helping others and highlighting local creatives seamlessly tied in with the hotels mission and decorum. I’m continuing to uncover all Hotel Fig has to offer and am so excited to share my brand with the local community and travelers alike! ” -Sydney Simone
